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...but never stealing your seat or eating your lunch...

MsTory can step in as your organization's press manager, marketing and event manager or CCO - no matter if you're in need of a Chief Commerciel Officer or a Chief Communication Officer... or you already have one...but always without taking up space in your office and never stealing your lunch from the break room fridge...

MsTory is a small and maybe a bit crazy (but definitely ambitious) agency that helps you find, develop and tell your stories. MsTory can be the consultant, adviser or the stand-in depending on your needs. 

If you're in need of telling your STORY and turn it into a compelling story that will be remembered and admired. Jump on the ride and let's drive it together!

The Idea

...the reality and the relations...

The world is changing and to be in the lead - you need to adapt. To do so, many organizations are cutting in the number of head counts to reduce inflexible costs. On the same time it's never been more important to stand out and stand for something as a brand. New media opportunities have seen the light of day and we use media more and more - in a more and more fragmented manner. And are demanding more meaning, consciousness and content and than ever...

To be able to conquer the new world, cooperation and friction-free relations are absolutely essential. MsTory steps in as your organizations flexible helper, who helps you finding your core and meaning, developing your brand, telling your stories, implementing the needed strategies, growing audiences and business value. 

From many years in the lead of PR, Communication, Transformation and Strategy in general MsTory easily understands your side of the business and your challenges. And can therefore easily be your consistant on-demand and on-call stand-in. MsTory is the solution to the adaption and the new reality.

The idea and the goal is to oppose quick fixes and the understanding that humanity, quality and profitable outcome cannot go hand in hand. Peace of mind is the new luxury and on-demand the new reality - connecting the dots will be finding the right relations and realizing the power and benefits of meaningfulness - internally and externally!

"It’s not about having the right opportunities

                           It’s about handling the opportunities right!"

                                                                                                                                                                                                                                                                                                                                                                                                                                                                           -Mark Hunter

The Mystery

MsTory is a little word joggle pronounced Mystery - combining Ms T and STORY, as basically it is Ms T telling stories…or finding, creating and selling stories. MsTory is founded by Ms T alias Trine Krastrup.


Less can be more… and in this case, less is actually more… that means that you as a company don’t have to pay a lot of money for services that you’ll never use. You only pay for what you get. MsTory designs the work and output exactly for your needs using only exactly the people and resources needed – and you pay only for that.


MsTory doesn’t have a lot of fixed head counts to feed and expensive and fancy buildings to pay for. Therefore the costs can be kept low - but the quality high. To MsTory every customer is unique and every result is custom-made by handpicking the best of the best for exactly your needs. 

can be the more
The Big Picture
...and the small details

For MsTory it's important having a holistic and compassionate mindset and a social understanding - seeing the big picture but without being too lazy to correct the details.


MsTory is specialized in creating attention and delivering memorable stories customized creatively to the occasion and the message across a wide range of disciplines... 


In a connected, yet fragmented world, meaning and content matters more than ever. You need to be likeable, familar, inspiring and provide value to be relevant and worthy of your audiences attention. To motivate action you need to engage people first and let them drop their barriers —through trustworthy, useful, relevant means. These are the tools MsTory use to build engagement, spark motivation and drive action among the cultures you wish to influence. 


Are you worthy of your customers attention, time and money - and why?

Do your customers know why? 

Let MsTory help you find your core, define your STORY and turn it into a compelling story to be remembered and admired. 

That's the power of storytelling!

                                                            ...and the promise from MsTory


Brand matters more than ever. People expect you to stand out and stand for something


 “A good PR story is infinitely more effective than a front-page ad.”

Richard Branson 


When history meets presence and become the future


“You have to be fast on your feet and adaptive or else a strategy is useless.” Charles de Gaulle

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